Reveals regional sales performance and demographic patterns, helping you tailor marketing strategies and understand customer behavior.
Sales Demography basically shows you how well your sales have been in a certain area.
Through sales by region, you will be able to get that data information pretty easily. It shows you where the product sells the most.
Companies look to demographics to craft more effective marketing and advertising campaigns and to understand patterns among different audiences.
Sales Demography will tell your Sales story based on demographic points such as [Customer Type, Class, Adsource, State, City, and District] which will help you understand what you need to focus on, and what not to.
- Metrics and Description
- Calculated fields
- Benefits and Advantages
- Sales Demography analytics short video tour
Sales Demography Analytics has delivered the below metrics.
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Metrics |
Description |
|---|---|
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All Metrics |
It will help you to understand all the Metrics [Total Jobs, Revenue, Gross Profit, Accepted, Proposed, Declined, Close Ratio] for the selected date range. |
|
Sales by Adsource |
This visualization helps to identify high-performing advertising channels: By analyzing sales data by ad source, businesses can identify which channels are generating the most sales and revenue. This can help them optimize their advertising budgets by focusing on the most effective channels. |
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Sales by Class |
By analyzing sales data by customer Class, businesses can identify which class is generating the most sales and revenue. This can help them optimize their sales efforts by focusing on the most profitable customer classes. |
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Sales by Customer Type |
This visualization helps to identify high-value customer segments: By analyzing sales data by customer type, businesses can identify which segments are generating the most sales and revenue. This can help them optimize their sales efforts by focusing on the most profitable customer segments. |
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Sales by State |
This visualization can be particularly useful for businesses that operate across multiple states or regions, as it can help them identify which areas are performing well and which areas may need additional attention. It can also be helpful for businesses that are considering expanding into new markets |
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Top 5 States by Sales |
By identifying the top 5 states with the highest sales, businesses can gain insights into which regions or markets are performing well and where there may be potential for growth or expansion. |
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Bottom 5 States by Sales |
By examining the states with the lowest sales, businesses can identify areas where they may need to improve their marketing, sales strategies, or distribution channels. This can help them focus their efforts on areas where they have the potential to increase sales and revenue. |
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Sales by City |
It can help them identify which areas are performing well and which areas may need additional attention. It can also be helpful for businesses that are considering expanding into new markets or opening new locations, as it can provide insights into the potential sales potential of different cities. |
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Top 5 Cities by Sales |
Analyzing the top 5 cities by sales in a particular market can help you identify areas with the highest sales potential. You can use this information to target your marketing efforts and allocate resources accordingly. |
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Bottom 5 Cities by Sales |
By identifying the specific cities with the lowest sales, businesses can focus on developing targeted strategies to improve performance in those areas. This may include investing in local marketing efforts, adjusting pricing or product offerings, or improving the overall customer experience. |
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Sales by District |
A revenue report by the District provides insights into how revenue is generated across different geographic Districts. |
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Top 5 Districts by Sales |
Analyzing the top 5 districts by sales can help businesses identify which districts are performing well and generating the most revenue. This can be useful for allocating resources and investments to these districts, and for replicating successful strategies in other districts. |
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Bottom 5 Districts by Sales |
By understanding which districts are performing poorly in terms of sales, businesses can take targeted actions to improve their performance. For example, they may need to increase marketing efforts, adjust pricing strategies, or improve the quality of their products or services in these areas. |
Computed fields
Here are the business constraints that are applied.
- All the Metrics are calculated for the applied date range filter.
- Close Ratio = (Total Work Order, Total Completed / sum(Total Jobs))
- Accepted= Job Status is (Work order or Completed
Filters
Using filters you can analyze by applying various search criteria, here are the available filters:
Service Category → Salesperson → Customer Type → Class → Customer Tag → Adsource → State → City → District
Top 4 reasons why you would need Sales Demography Analytics for your Organization:
- The identification of the most sales states is important for businesses, as it helps them to identify areas where they can improve their sales and optimize their operations. By analyzing the KPIs of fewer sales states, businesses can gain insights into the factors that are contributing to lower profits and take targeted actions to address those issues.
- Analyzing the most sales cities can help businesses to identify markets with high potential for sales. By focusing on these cities, businesses can direct their resources and efforts toward areas that are likely to generate the greatest returns
- A revenue report by region provides insights into how revenue is generated across different geographic regions. This type of analysis can be used to identify which regions are generating the most revenue, which regions have the greatest potential for growth, and which regions may require additional attention or resources.
- Resource Allocation: Analyzing the top 5 cities by sales can help you allocate resources more effectively. For example, if you have limited resources, you may want to focus your efforts on the top-selling cities to maximize your sales potential.
Sales Demography analytics short video tour